Challenge

To create an updated theme and look to this annual festival.

Idea

Redpath Waterfront Festival is a good time, it stands for Party.

Execution

For eight years, every piece of work from print and outdoor to television and digital is bright in both colour and language.

Challenge

Develop a brand positioning and brand identity to drive public engagement and attract a large audience.

Idea

Maple Syrup is a Canadian thing, and so is celebrating it on Toronto’s Sugar Beach.

Execution

Print, digital and video ads combined to draw enthusiastic crowds to make this event a sweet success.

Challenge

To create communications pieces for different audiences that conform to an overall brand look.

Idea

Pediatric Oncology Group of Ontario is all about the kids. They are the heroes and should be portrayed that way.

Execution

Banners, signs, and other educational materials have been developed targeting parents, kids, health care, donors, and government.

Challenge

Create three distinct brands within the same family of cottage developments while sharing the same positioning.

Idea

We have created the simplest path to buying a cottage summed up in two words: Own Easy.

Execution

With the development of three logos sharing the same vision, advertising across all platforms promoted the same message in ways unique to each resort.

Challenge

To create a launch campaign for an inaugural event to stand out within a crowded public-service media landscape.

Idea

Participants are not “special” athletes, they are athletes. Therefore their athleticism should be showcased and celebrated in the same manner as all athletes.

Execution

An online, print, and video campaign using the athletes as our brand ambassadors

Challenge

To develop the brand essence and messaging for a real estate investment company.

Idea

We go beyond instruction, we give you the keys to your own success. We empower you.

Execution

Sales, marketing and event materials leveraging the celebrity of the founders of the brand.

Challenge

To unify the employees of several food companies under the banner of one flagship corporation.

Idea

We don’t have employees, we have builders to achieve our vision.

Execution

Various employee onboarding elements such as interior signage across 21 facilities, newsletters and videos.

Challenge

To raise awareness of skin cancer and ways to prevent it without preaching.

Idea

Life is better when it’s more about the do’s and less about the don’ts.

Execution

A public service TV, print and digital announcement campaign, as well as high school programs, inviting people to enjoy outdoors under the sun as long as they do it safely.

Challenge

To position Isologic as a company who can be trusted to deliver quality product and service to meet timely medical needs.

Idea

Leverage business stats to demonstrate experience in delivering empathetic patient care.

Execution

A new website and sales collateral highlighting the company’s unique logistics, product quality and safety standards.

Challenge

In a highly competitive and generic sector, how do we stand apart and position ourselves as the best quality meat products to serve the family?

Idea

In an era of “quick and easy meal solutions”, we leveraged the old fashioned heritage of the brand.

Execution

From television to print, every execution portrays our workers as family making food the old-fashioned way, the J.M. Schneider way.

Align

To communicate the collaborative nature of the company, we created a brand identity to reflect the process and benefits of working with Align.

Energize

A company dedicated to training Personal Support Workers across Canada. Unleash the power.

Summerhouse

A Design Studio & Retail Operation specializing in rural chic soft and hard furnishings. Driven by a woman small in stature, large in ideas – she is the brand identity.

Sofina

Annual reports and other initiatives designed to express their ambitions to shareholders, employees, and the financial sector.